What is Rakuten and How Does it Work: A Comprehensive Guide (2024)

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What is Rakuten and How does it work? Rakuten is a well-known online marketplace and e-commerce platform that links buyers and sellers from all over the world. 

It was established in Japan in 1997 and has since expanded worldwide, becoming one of the biggest e-commerce companies in the world. Rakuten provides a comprehensive range of products and services, offering customers a one-stop-shop experience.

In this article, you will learn about what is Rakuten and How does it work. So let’s get started!

See: Best Cash Back Apps for Shopping Online.

What is Rakuten and How does it work

What is Rakuten? 

Rakuten is more than just an e-commerce platform; it is a comprehensive online marketplace that offers users the opportunity to earn Cash Back while shopping at over 3,500 stores. The main concept of Rakuten is based on a mutually beneficial relationship between the platform, its users, and the participating stores. 

Unlike traditional e-commerce models, Rakuten has transformed the entire shopping experience into a rewarding one by giving back a percentage of the purchase amount to the shopper.

See: Times Club Cash Back Reward.

How Does Rakuten Work?

Understanding how Rakuten works involves understanding its distinct business model:

1. Free Membership:

Joining Rakuten is completely free. Users can sign up on the platform without any subscription fees or hidden charges.

2. Commission Sharing:

When users make a purchase through Rakuten, the platform earns a commission from the affiliated store. Rather than keeping this commission, Rakuten shares it with the user in the form of Cash Back.

3. Simple Process:

To use Rakuten, users need to find their desired store on rakuten.com, click “Shop Now,” and proceed with their normal shopping on the store’s website.

4. Cash Back Rewards:

After making an eligible purchase, users receive Cash Back, accumulating over time. Rakuten issues payments through checks or PayPal every quarter, providing users with real benefits for their loyalty.

See: Cash App Promotion.

Benefits of Using Rakuten

Benefits for Consumers

Rakuten is an online platform with a vast selection of products and services from reputable sellers worldwide. 

Its loyalty program, Rakuten Super Points, lets customers earn points with every purchase and redeem them for discounts on future purchases. 

The platform also has personalized product recommendations for a better shopping experience.

See: Fluz App Promotion.

Benefits for Merchants

Joining Rakuten enables merchants to reach a global audience, boost sales, and increase brand exposure. 

Rakuten’s affiliate marketing system offers cost-effective advertising solutions. 

The customer loyalty program helps merchants attract and retain loyal customers.

See: Ibotta Vs Rakuten.

Tips for Maximizing Your Cash Back Experience

To make the most of your Rakuten experience, consider the following tips:

1. Rakuten Cash Back Button:

Install the free browser extension to activate Cash Back directly at store sites. The Cash Back Button also automatically applies the best available coupons during checkout.

2. Rakuten App:

Download the free Rakuten App for iPhone, iPad, and Android devices to shop on the go and access exclusive App-only deals.

3. In-Store Cash Back:

Shop in physical stores and still earn Cash Back. Browse offers, link them to your credit card, and shop as you normally would.

4. Cash Back Credit Card:

Consider using the Rakuten Cash Back Visa® Credit Card to earn extra Cash Back on qualifying purchases through Rakuten and everywhere else Visa credit cards are accepted.

5. Refer a Friend:

Spread the joy of Cash Back by referring friends. Receive cash bonuses for each successful referral, creating a cycle of shared benefits.

6. Rakuten Influencer Program:

Become a Rakuten ambassador through the influencer program and enjoy benefits such as a flat fee for every qualified referral and exclusive event invitations.

See: Pangea Promotion.


Rakuten has established itself as a prominent player in the e-commerce industry, providing a platform that benefits both consumers and merchants. 

Through its diverse marketplace, loyalty program, personalized recommendations, and affiliate marketing system, Rakuten offers a comprehensive solution for online shopping. 

Whether you’re a shopper looking for a wide range of products or a merchant seeking global reach, Rakuten has something to offer. Explore the world of Rakuten and experience the benefits it provides for both consumers and merchants.

We hope that this content about What is Rakuten and How does it work is very helpful to you.

See: 11 Cash Back Apps Like Ibotta.


How much does it cost to use Rakuten?

It’s easy and free to join Rakuten.

Does Rakuten charge a monthly fee?

It’s totally free to use Rakuten, and there are no hidden fees or charges.

Can we trust Rakuten?

In general, online shoppers consider Rakuten to be a reliable and safe platform.

Where is Rakuten most popular?

Rakuten is most popular in Japan. 

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